E-commerce in Turkey has overcome significant trust barriers in recent years, resulting in a substantial rise in online shopping. A recent study by Aksoy Research for Marketing Türkiye reveals that over 80% of consumers now feel confident shopping online, a remarkable leap from just a decade ago.
How Trust in Turkish E-commerce Grew
Over the past decade, Turkish consumers’ trust in online shopping has seen a steady increase:
- 2013: Only 42.1% of consumers trusted e-commerce.
- 2018: This figure rose to 57.7%.
- 2023: Today, 82.5% of consumers express confidence in online shopping platforms.
This growth reflects improvements in delivery reliability, customer support, and overall platform credibility.
Top Trusted E-Commerce Categories
Not all categories enjoy the same level of trust. Consumers are most confident purchasing:
- Books, stationery, and toys
- Sports equipment
However, trust remains relatively low for home products, likely due to shipping and logistics concerns.
The Platforms Consumers Trust Most
Hepsiburada and Trendyol lead as the most trusted e-commerce platforms in Turkey. Notably, Hepsiburada has become synonymous with reliability. When consumers were asked if they’d prefer to purchase the same product at the same price from a friend or Hepsiburada, most chose Hepsiburada.
What Drives Consumer Confidence?
Several factors have contributed to the increase in trust for Turkish e-commerce platforms:
- Seamless Delivery: Fast and reliable shipping builds customer loyalty.
- Customer Support: Platforms that quickly resolve issues are preferred by buyers.
- Secure Payment Systems: Ensuring data privacy has reduced consumer anxiety.
Challenges and Opportunities
While Turkish e-commerce platforms have achieved remarkable growth, certain challenges remain. Categories like home products require better logistical solutions to improve consumer trust further. Addressing these gaps will be critical for sustaining the momentum.
Conclusion
In the past decade, Turkish e-commerce platforms have broken through trust barriers, with over 80% of consumers now shopping online confidently. Platforms like Hepsiburada and Trendyol demonstrate the importance of reliability and customer satisfaction. As trust continues to grow, the future of Turkish e-commerce looks brighter than ever.
Source: https://www.marketingturkiye.com.tr/haberler/e-ticaret-guven-bariyerini-asti/
