A Celebration of Excellence in E-commerce
The Rakuten Shop of the Year 2024 awards ceremony took place on January 30, 2025, recognizing the top-performing shops on Rakuten Marketplace. This prestigious event, now in its 27th year, evaluates over 50,000 stores across Japan based on customer votes, sales performance, and service quality. This year, 159 stores received awards, highlighting the best in e-commerce.
Among the winners, Echizen Kani Shokunin Koragumi, operated by Hokuriku-based DENSHOKU Co., Ltd., was crowned the Overall Grand Prix Winner, marking a significant achievement for the seafood industry on Rakuten.
Inside Echizen Kani Shokunin Koragumi: A Seafood Specialist
Echizen Kani Shokunin Koragumi specializes in high-quality Echizen crab (kani), a delicacy deeply rooted in Japanese culinary tradition. The store offers a variety of fresh and processed seafood, including:
- Echizen Crab (Zuwaigani and Kegani) – Sourced directly from the coastal waters of Fukui Prefecture, ensuring freshness and premium quality.
- Other Seasonal Seafood – Including shrimp, shellfish, and other regional specialties.
- Handpicked, Premium Selection – The store emphasizes traditional craftsmanship, selecting only the finest seafood for its customers.
A Website That Reflects Japanese E-commerce Culture
While the store’s homepage (Echizen Kani Shokunin Koragumi) is loaded with flashing banners, heavy animations, and extensive information—a common trait among Japanese online stores—it serves a purpose. Japanese e-commerce platforms tend to favor information density, ensuring that customers have access to every possible detail about their products. Despite potential performance issues on some browsers, this layout aligns with consumer preferences in Japan, where a highly detailed shopping experience is valued.
Rakuten Shop of the Year 2024: Recognizing E-commerce Excellence
The Rakuten Shop of the Year awards highlight the best-performing stores on Rakuten Marketplace, considering factors such as customer satisfaction, sales performance, and service excellence. The 2024 edition awarded 159 stores in various categories:
- 10 Overall Awards
- 118 Category Awards across 42 categories
- 20 Service Awards
- 11 Special Awards
This event continues to serve as a benchmark for excellence in Japanese e-commerce, recognizing the shops that consistently deliver quality, innovation, and customer satisfaction.
