In a major leap forward for online retail in the Middle East and North Africa (MENA), Shahbandr has officially launched its proprietary video commerce technology, aiming to redefine how merchants and marketplaces engage customers and drive sales.
This innovative platform eliminates the barriers traditionally associated with video commerce, making it accessible for small to medium-sized businesses eager to provide a more dynamic, immersive shopping experience.
From Static Photos to Real-Time Engagement
The future of online shopping is here — and it’s visual. Shahbandr’s new technology allows merchants to host live product showcases, provide real-time answers to customer queries, and create interactive shopping environments directly integrated into their online stores. This transformation enables buyers to make faster and more confident purchase decisions while reducing product returns.
Recent statistics underline the impact of video commerce:
- Up to 5x increase in sales compared to conventional product listings
- 10x longer customer engagement
- 15x higher interaction rates, driving stronger marketing and sales outcomes
Shahbandr’s Co-Founder and CEO, Shady Abdelshaheed, commented on the launch, saying:
“Video is the most powerful medium today for building trust and driving instant purchase decisions. We created Shahbandr’s video commerce tools to empower every merchant to be a market leader, not just a follower.”
Video Commerce Made Simple for All Merchants
Unlike many global solutions that require heavy technical resources and investment, Shahbandr’s integrated video commerce platform is designed for simplicity and scale. It comes bundled with Shahbandr’s core suite of tools—covering everything from payments and delivery to website performance and analytics.
Whether a merchant is running a simple online store or a full-fledged marketplace, they can now leverage video and live-streaming capabilities without needing external developers or complex integrations.
Proven Benefits for Sellers
Since launching in Saudi Arabia just two years ago, Shahbandr has empowered over 15,000 merchants to create and manage their e-commerce operations. With the addition of video commerce, the company is doubling down on its commitment to merchant success.
Notably, the visual-first approach can:
- Accelerate purchase decisions by 4x
- Reduce return rates by up to threefold
- Lower operational costs and increase revenues through higher conversion rates and reduced customer service needs
Vision for Regional Growth and AI Integration
Operating currently in Saudi Arabia and Egypt, Shahbandr aims to expand its video commerce solution across the broader MENA region, positioning itself as the first fully integrated provider of this technology.
Looking ahead, the company also plans to introduce AI-powered video generation tools, which will help merchants create professional-grade product videos without the cost or hassle of live recording.
Ushering in the Next Generation of E-Commerce
Shahbandr’s video commerce platform comes at a time when shoppers are demanding richer, more engaging online experiences. The shift from flat images to real-time video interaction marks a fundamental change in how products are presented online.
With this groundbreaking solution, Shahbandr is empowering MENA merchants to embrace the future of e-commerce — where seeing, engaging, and instantly deciding will become the new norm.
About Shahbandr
Shahbandr is a fast-growing e-commerce platform based in Riyadh, enabling entrepreneurs and online retailers to create and scale their stores effortlessly. With its all-in-one platform, Shahbandr simplifies payments, logistics, performance tracking, and now — video commerce.
