At Google I/O 2025, Google unveiled a transformative online shopping experience integrated into its AI Mode in Search. The new features promise to revolutionize how consumers discover, evaluate, and purchase products by combining the power of visual search, generative AI, and automated buying flows.
📌 What Is AI Mode in Google Search?
AI Mode offers a smarter, more interactive panel in Google Search results that tailors product listings to individual preferences. If a user searches for something like a “travel bag,” the system doesn’t just return a list of links — instead, it shows curated visuals and listings that align with the shopper’s taste.
By enabling query “fan-out,” users can specify layered preferences (e.g., “bags suitable for Portland in May”), and Google will run multiple queries in parallel to present weather-appropriate and travel-ready options — like waterproof bags with accessible compartments.
Personalized Price Tracking & Agentic Checkout
Google is introducing a powerful price tracking feature with agentic checkout. Users will soon be able to:
- Tap “Track Price” on any Google product listing
- Set filters like preferred color, size, and budget
- Receive real-time alerts when the product hits the desired price
- Tap “Buy for Me” to have Google auto-complete the checkout process using saved Google Pay credentials
This level of automation moves Google deeper into the commerce funnel, competing not just in product discovery but also in closing the sale directly.
👕 Virtual Try-On — Now With Your Photo
Perhaps the most futuristic update: Google’s virtual try-on is no longer limited to generic model overlays. With this update, U.S. users can upload a well-lit, full-length photo of themselves in fitted clothing to see how various fashion items (shirts, pants, skirts, dresses) would look on them.
This feature leverages a new diffusion model for fashion, capable of realistically rendering material texture and garment behavior on various body types.
Users can also:
- Share their looks with friends
- Explore visually similar styles
- Use the feature via Search Labs in Google Search
🛍 Implications for the AI Commerce Landscape
Google’s updates challenge a wave of AI-native startups such as:
- Vybe and Doji (virtual try-on tools)
- Daydream, Deft, and Cherry (AI product discovery engines)
- Perplexity AI and ChatGPT (with added shopping features)
By integrating price monitoring, visual panels, and checkout automation, Google now sits across the entire e-commerce funnel — from discovery to decision to purchase.
Conclusion:
With these updates, Google is signaling a bold step toward frictionless and hyper-personalized commerce. As AI tools continue to blend search with shopping, the future of e-commerce is becoming more visual, predictive, and agent-led.
